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E-Land kicks off pre-marketing for China unit's Hong Kong IPO 输出PDF Recommend to my friend via E-mail(推荐给朋友)
2008-04-09
Author: China Knowledge
South Korea's largest retailer of fashionable dress E-land Group kicked off pre-marketing for its China unit's Hong Kong IPO today, according to people close to the situations. E-Land Fashion

Apr. 8, 2008 (China Knowledge) - South Korea's largest retailer of fashionable dress E-land Group kicked off pre-marketing for its China unit's Hong Kong IPO today, according to people close to the situations.

E-Land Fashion Shanghai Ltd is mulling a share sale in Hong Kong to raise about US$300 million to US$350 million, lower than the originally planned US$500 million. Citigroup Inc, Goldman Sachs Group Inc and UBS AG will arrange the sale, the source said. But no more details are available to date.

Established in 1994, E-Land Shanghai is engaged in the marketing of sportswear under more than 11 well-known brands such as E-land, Teenie Weenie, Paw in Paw. It operates almost 900 sales outlets in China's big cities

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